数据分析入门：中小企业必看的5个核心营销指标

You can't do marketing without understanding data. This article explains 5 key metrics in plain English.

5 core metrics

Impressions:How many people have seen your content. Formula: Impressions.

Click-through rate:Click-through rate: the percentage of viewers who clicked. Formula: Clicks / Impressions.

Conversion Rate:Number of visitors who completed the target action (e.g., inquiry, order). Formula: Conversions / Clicks.

Average Order Value:Average spend per customer. Formula: Total Sales / Number of Customers.

ROI:Return on Investment (ROI). Formula: (Revenue - Cost) / Cost.

Industry Benchmark

Each metric includes a calculation formula, industry benchmarks, and optimization recommendations to help businesses quickly identify issues.

FAQ

Which metric is most important?

Focus on different metrics at each stage: early stage focuses on impressions and CTR, mid-stage on conversion rate, and mature stage on ROI and AOV.

How to optimize when data quality is poor?

Identify issues by stage: Low impressions? Optimize content. Low clicks? Optimize headlines/thumbnails. Low conversions? Optimize landing pages/scripts.

Data Analytics for Beginners: 5 Essential Marketing Metrics Every SME Must Track

5 core metrics

Industry Benchmark

Key Points

FAQ

Which metric is most important?

How to optimize when data quality is poor?

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