The hardest part of short video creation is topic selection. We've curated 50 proven content directions that cover the needs of most small and medium-sized businesses.
Topic Direction Categories
Industry Knowledge:Share industry expertise to build a professional image.
Customer Pain Points Addressed:Provide solutions to common questions from target customers.
Behind the Scenes:Showcase daily operations, production processes, and team culture.
Product Comparison:Objectively compare product pros and cons to help customers make decisions.
How to Use:Detailed guide on product usage and tips.
Industry Trend Analysis:Analyze industry trends to demonstrate forward-thinking.
Selection Criteria
A good topic should be: valuable (useful to viewers), relatable (emotionally resonant), distinctive (unique), and timely (leveraging current trends).